Like in all businesses marketing is an essential part which must not be overlooked by an individual consultant. If you are a financial planning firm or an individual financial adviser, marketing is very important for you to have a substantial promotional strategy in place. With the increased amount of competitiveness if you are not building your markets from time to time very soon you might be left behind in the business.
Most of the finance advisers do not invest in marketing; however few of the advisers make little effort towards marketing which does not help much in fetching the results as expected and eventually they stop marketing themselves at all, thinking it just doesn’t work for them. On the contrary you must understand that marketing is all about creating and branding, mixed with great communication and off course followed by consistent doses of quality, value for money and great customer care, and the more you work on it each year it just gets better. Building new customer base along with managing the existing clients can be quite a challenge, and to keep up with the new working trends needs a good strategy so you keep reaping new clients from the existing clients. If you have been telling people, that you are a finance guy and you really don’t know a thing about marketing, you will be surprised to know that you are probably among the few professionals who are most of the time actively practicing live marketing techniques.
As a first step to marketing yourself as a financial adviser, you will need to have a well designed business card. This is often considered the first step as people will know about your services and remember you through it. Spending good time on this will yield you a long-term …» Read more