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The biggest threats to a small business are break-ins, fires, flooding from a broken line or a natural disaster, right ? While physical threats are a very big concern, there is one threat that is even more pervasive. A threat that can have an immediate impact on your business’ revenue and has the potential to close your doors forever – the threat of the online world.

Online threats are much harder to prevent than physical threats, and they can cause more dramatic declines in revenue as well. Contrary to popular belief, multinational companies – Target, Home Depot, Sony and Equifax – are not the only businesses that fall victim to cyberattacks. Over a 12-month period, hackers targeted 14 million small businesses. Major retailers make up less than 10 percent of all businesses that suffer breaches. In truth, half of all data breaches are aimed at small businesses.

Why? Big companies are more aware of the online threat and have the resources to protect themselves. Small businesses often fail to realize that they are the larger target for hackers. Cyber criminals know smaller companies spend less time, effort and money protecting themselves and their customers sensitive data.

High-risk businesses are also a huge target. A high-risk business is a business type or an industry traditional banks prefer to steer clear of. Some of the reasons a business might be categorized as such include: bad credit history, high chargeback rates, high volume sales, limited time in business and a higher threat of fraud.

The truth is all business owners should assume that their sensitive data is consistently under attack. This information includes:

  • Your customer credit card information. Cyber criminals then sell this information via rogue websites.
  • Personal information. Any hint of data like bank account numbers and social security numbers will attract hackers.

How to Defend Your High-Risk Business

There are several actions you can take that will help protect your business from data breaches.

  • Outsource your business’ payment platform. How is that possible considering that my business is high-risk, you ask? It’s true that most payment processors will shy away from you. The key is to find an alternative provider that will offer you high risk credit card processing. In doing so, you will create another obstacle hackers will have to figure out how to get around.
  • Stay up-to-date. As quickly as technology changes for businesses (consider the advancements in AI alone), so do the number and types of online threats. This year, experts say businesses can expect more huge data breaches like the cyberattack on Equifax in 2017. Ransomeware in the cloud, the weaponization of AI and the mining of cryptocurrencies are just a few other online threats that are expected to be huge this year.
  • Invest/implement a web application firewall. Another thing to consider is always taking the time to download security updates when you are notified. Because security updates come when you least expect them to and often at inconvenient moments, it is tempting to overlook
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Forex trading is not a new concept parse. It started way back in 1876 when something known as the gold exchange was introduced. This was a way of controlling paper currency throughout the world by pegging it to physical gold. However, the concept did not last for long because some European countries lacked enough gold to back their paper currency hence bringing the concept to an end around 1944. The world, therefore, decided to use the US dollar as the primary reserve currency and would be the only currency backed by gold. However, in 1971 the US declared that it would no longer exchange gold for US dollars. This, therefore, led to the birth of foreign exchange.

What is forex trading ?

In simple terms, forex trading is the speculation of the prices of various currencies by traders. For instance, a trader would watch how the Euro performs against the dollar and decide to buy either of them with the aim of making a profit. In the recent past, forex trading was mainly done by banks and other large financial institutions. However, technology has revolutionized the way forex trade is conducted and today almost everyone with enough capital and stable internet connection can engage in forex trading. Find a good broker such as crypto 77 and start trading.

What you need to succeed in forex trading ?

Forex trading is very interesting and it can generate a lot of money in terms of profit. However, it is not easy to get to that point. Most people often start and quit along the way after experiencing a few loses. Nonetheless, those who persist in trading end up making a lot of money. The following are some of the things that will make you succeed.

Discipline

Discipline is a key factor when it comes to succeeding in forex trading. Do not rush to use forex trading leverage in a bid to make a quick profit.

Persistence

Forex trading is not for people who easily give up. For instance, after making a loss, you should try to figure out where you went wrong and move on.

Self-control

While trading you might sometimes end up losing a lot of money in one trade. Avoid getting emotional and making irrational decisions in such cases.

Who trades forex and for what reasons ?

Companies

Companies engage in forex trade to easily pay for goods and services from foreign countries as well as sell goods and services in foreign countries.

Banks

The interbank trading platform allows a majority of forex transactions as well as small speculative amounts. Certain banks trade billions of dollars every day. Sometimes the banks trade on behalf of small traders but in most cases, they trade on their personal trading accounts.

Individuals

This is often done when people travel to different countries across the world. When you visit a different country you will probably convert your money into local currency for easy transactions.

Investors

Most investment companies who manage huge portfolios for their … Read More

Not all plaques stores provide custom plaques. Plaques to order with high satisfaction should be given by a store plaques. Customer satisfaction is one of the important things that must be given if it wants to thrive from a store. It’s okay to sell a wide range of models and material selection of plaques with a very large range of variation, but if no one in accordance with customer requirements, however there will be no buying or selling. Therefore a plaques store must provide plaques that can be designed according to customer’s mind, custom plaques.

Vice versa, if the plaques store provides custom plaques but only provides some types of plaques only, or the small number of types that can be selected by the customer, will also be abandoned by the customer. If the customer wants wooden plaques – plaques made of wood, but in the store there is no choice, some customers will leave the store because it tastes kind of plaque is expected, not provided. Therefore plaque store should have a large selection of products that range from award plaques, acrylic awards, crystal awards, marble awards, trophies, name plates, and personalized gifts such as clocks, frames and desk items will all the make perfect gifts for any occasion.

Both of the above should be in a plaques store. Especially now, the number of plaque stores is growing rapidly and inevitably grows more trade competition. So make a lot of plaque store that provides features that are very pampering customers.

Plaques and awards are two important words that are related to each other and should be remembered and considered in making sales plaques strategy. Ordering plaques is always associated with the provision of awards in some occasion. Plaques are given as awards for recipient-recipient that gives the best performance in an event. Type of award plaques that had to be selected in this case, personalized plaques, plaques cherry finish, perpetual plaques or other types.

There is a feature that is very satisfying for the customer, plaques given by the store is flexibility to define their own design plaques as expected online, Design Studio. Customers can shed plaques overall design idea. Customers will have the opportunity to be creative and design their products themselves by following a few simple steps. They will have the opportunity to not only customize their engravings, but also choose plaque boards, plates, and logos from their large design choices.

Feature that further support customer satisfaction again is the customer given the ability to preview their designs right on their website! Plaques that appear on their website, which is the creation of its own customers will be the same as the plaques will be accepted.

Plaques store, now has been utilizing Internet technology as an ease to provide customer satisfaction services. Therefore, if you do ordering plaques online, select a store that provides online facilities in the service so as not to be disappointed after receiving the finished results from the plaque ordered.… Read More

Useful content should be at the core of your marketing. Content marketing is a strategic marketing approach that focuses on creating and disseminating valuable, relevant, and consistent content to attract and retain a clear audience – and ultimately, drive profitable customer action. Regardless of the type of marketing strategy you use, content marketing should be part of your process, not something separate.

If you can not create your own content due to lack of knowledge about digital marketing, better use the services of content marketing agency indonesia. By using agency services, you will not be bothered with determining, thinking and creating your own content. If the Digital Marketing Campaign is made by itself, without any knowledge and experience, it usually will not succeed in increasing popularity and there will be no audiences. Even if you still want to create your own content marketing, time and effort you need to provide and take note of.

Although marketing strategy and content creation are handed over to experienced parties, you should also know how the content of digital marketing is in increasing the number of audiences and resulting in your sales.

Increasing Number of Audience and Maintaining Old Audience

For those of you who have their own online sales website, it is not enough to show only products that are sold only. Content marketing should always be updated to increase the number of new audiences as well as retain the old audiences.

On the other hand, old audiences will surely be bored when they return to your website and not find anything new. If you update your content regularly, there will always be something new that they find on your website, so they will stay longer on your website, especially if the content you display has an interesting value or aspect.

Google likes new content. With content marketing updated regularly, the website will be more easily readable by Google. So, the more chance your website will occupy Google’s home page and invite more new audiences to your website.

Providing the Required Information of the Prospective Customer

If the ad will only show the products or services you sell along with the benefits, content marketing can play a more role as a review for the product. That way, potential customers will get detailed information about each of your products.

Content marketing also needs to provide detailed information about the specific promotions you have made. If within the banner, you will only display short information just to attract the attention of customers, in the content marketing in the form of articles and videos you can explain more detail about the mechanism of promo and various benefits that can be obtained. So, customers will be more confident to buy the promo that you offer.

Building Brand Awareness and Customer Confidence

With the right content marketing, you can also make your business better known by the public. In addition, content marketing can also help increase customer confidence in the products or services you sell. Through attractive … Read More